Holly Willoughby gave fans a rare glimpse at a previously unseen piercing in one of her latest Instagram snaps.
The This Morning presenter, 39, took to social media and shared a stunning beauty shot of herself with her 6.9million followers.
And the mother-of-three revealed she has a double piercing on her right ear as she sported a gold hoop earring along with a stud.
Eye-catching: Holly Willoughby, 39, gave fans a rare glimpse at a previously unseen piercing in one of her latest Instagram snaps
Letting her blonde locks fall loose down her shoulders in the snap, Holly wore a white dress with an embroidered detail.
The star, who regularly shares her looks with fans online, drew further attention to her look with a striking red lip.
Holly was inundated with comments from followers who praised her showstopping look.
It’s thought Holly got the piercing back in March live on an episode of This Morning.
Reaction: Holly was inundated with comments from followers who praised her showstopping look
On the show, the star revealed she originally got her ears pierced aged 12, and has never had them re-done.
She also revealed she re-pierces them herself every Sunday when she gets ready to host Dancing On Ice, for which she wears earrings.
She told co-host Phillip Schofield: ‘Every time I go to put an earring in my ear, I practically have to re-pierce them. It’s horrible!
‘I never wear them except on Dancing On Ice on Sunday!’
Grin and pierce it! Holly got her ears pierced live on This Morning back in March, grimacing and screeching her way through the procedure
27 years later: This took place after Holly revealed she originally got her ears pierced aged 12, and has never had them re-done
Before: The star looked relaxed ahead of the grisly procedure on the show
The whole thing caused Phillip to feign sickness and Holly scolded him, ahead of the procedure.
As she got it done, Holly squealed and said afterwards: ‘It was a lot more pressure than I thought it was going to be!’
It all got a bit much for Phil, 57, who remarked: ‘I’m sick of hearing your screams!’
Live on air! As she got it done, Holly squealed and said afterwards – ‘It was a lot more pressure than I thought it was going to be!’