Ahead of BTS’ New English Track, U.S. Merch Store Sells Out Limited Edition Releases into Hours

Ahead of BTS’ New English Track, U.S. Merch Store Sells Out Limited Edition Releases in Hours

Some two weeks after releasing “Map of the Soul: 7 — The Journey,” BTS’s fourth Japanese studio album, the band is the set to return with new music, this time into English.

Columbia Records gave the BTS ARMY a pleasant surprise on July 28 by posting a countdown and link to the date of the record’s release, Aug. 21.

Then on August 3 (KST), Big Hit Entertainment took to Twitter to share the title of their upcoming single, “Dynamite.”

During a live stream, the members shared that the track is the into English and is the upbeat, similar to “MIC Drop” and “Waste it on Me.” The remix version of “MIC Drop” features English verses and was produced by Steve Aoki, and “Waste it on Me” was BTS’ first fully English song, also produced by Steve Aoki. It’s unclear as of yet who produced “Dynamite.”

The rollout follows a different trajectory from their past records as it’s the first time the band shared a release date ahead of an official announcement from the label.

BTS Dynamite
Big Hit Entertainment

The reveal came into tandem with a BTS store for “Dynamite,” featuring MP3 versions of the track and its instrumental, along with a limited edition vinyl and cassette versions. Both physical products, which the site note count towards SoundScan sales and chart position into the U.S.,  sold out within a couple of hours of going live.

BTS described the creation of “Dynamite” as a “new challenge.” “We also needed a breakthrough during these unforeseen times, so we worked on this new song. … When we first heard and recorded the song, we were energized and our spirits were lifted up. We can’t wait to share this song with you all and enjoy it together.”

BTS has remained active during the global coronavirus pandemic by headlining YouTube’s 2020 graduation event, providing fans access to their past shows and streaming a live concert that broke viewership records. into June, the group also donated $1 million to Black Lives Matter, which the ARMY matched within 24 hours.

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