Bitch I’m Out My Coma refers to a series of videos based on Kanye West’s song “Hold My Liquor” in which users illustrate the lyrics of the song with unrelated images or clips. The format gained popularity on iFunny in late March 2020, going viral on YouTube in October 2020.
On June 18th, 2013, Kanye West’s song “Hold My Liquor” (featuring Chief Keef) was released together with his sixth studio album Yeezus. The first verse of the song begins with West singing “Bitch, I’m back out my coma,” with West proceeding to sing about his reckless behavior involving car crashes, drugs and sex.
Bitch, I’m back out my coma
Wakin’ up on your sofa
When I park my Range Rover
Slightly scratch your Corolla
Okay, I smashed your Corolla
I’m hangin’ on a hangover
Five years we been over
On January 29th, 2018, iFunny user Wlnataco posted the earliest viral video which illustrated a lyric from the song with a still image from The Amazing World of Gumball. The post received over 4,900 smiles in three years. On August 30th, 2018, iFunny user GasDrawls (apersonwhore1) posted a meme in which the song was illustrated with Doge macros, with the post accumulating over 5,200 smiles in two years (shown below, right).
The meme format achieved its modern-day form when on March 29th, 2020, iFunny user Drift poster a Peter Griffin version of the meme which gained over 6,000 smiles in seven months (shown below).
Following the viral spread of Drift’s post, the meme format gained notable popularity on iFunny, with multiple users contributing their edits. For example, on April 2nd, 2020, iFunny user Mungo posted a version that gained over 7,500 smiles in seven months (shown below, left). A version posted by iFunny user Luigihad gained over 7,400 smiles in the same period (shown below, right).
On April 5th, 2020, YouTube user spe church posted a one-minute video in which he used edited photographs of himself to humorously illustrate the verse. The video gained over 17,500 views as of August 30th, 2020, 390,700 views as of October 17th (the period when the video first appeared in YouTube recommendations) and reached over 2.3 million views as of November 20th, 2020.
The viral popularity of the video in mid-October 2020 prompted an influx of “Hold My Liquor” edits posted on YouTube in the following month. For example, a version posted by YouTuberapandah on November 13th, 2020, gained over 131,000 views in one week.